A new MTV reality show creation called Model Makers just bit the dust thanks to the efforts of ANAD and its supporters. We pointed out the dangerous outcomes of glorifying ultra-thinness, and the negative impact this type of programming can have on adolescent and teenage girls. We challenged the corporate parent Viacom and MTV programming executives to reconsider this show and cancel it. They received a position letter and support materials to make our case, and now they share our concerns about the dangers of body image obsession. MTV agreed to drop show.
This is a great example of how advocacy work and raising awareness for eating disorders pays off. This show is lethal. It was based on the concept of conducting a weight loss contest with young wannabe models are willing to compete by losing 30 lbs. or more at a rapid rate and undergo extensive makeovers. If you are 5 ft. 9 in. tall and a size zero, chances are you will look or may become anorexic to maintain that weight.
ANAD’s position was we cannot stand by and let MTV get away with preying on impressionable girls with these toxic dreams. This type of transformation show, at best, sets unachievable standards, and at the worst teaches girls body obsession and lifetime tragedy. Thanks to Cori Magnotta, Miss Connecticut 2007, for lending her support in this effort. She shared her struggle as a recovering anorexic and a former adolescent model which helped us effectively present our position.
We can make a difference!
We need your continued support to continue with this important work. Become a Guardian Resource and help ANAD identify similar violations. Remember to promote our continued need for donations to keep this work going.
Young girls and women are
increasingly targeted by the fashion, cosmetics and beauty industry to seek the
“perfect body” or seek a image that is “to die for!” That is literally what is happening. The toxic effects of IMAGE OBSESSION
is driving our youth to hyper-dieting, excessive plastic surgery, eating disorders,
compulsive behavior, self-mutilation and even death.
Filmmaker Darryl Rogers has
taken on the fashion and beauty industry in his tell-all documentary, “America the Beautiful”, he boldly
reveals the lengths the media and fashion industry will go to make money. The
documentary premiered in New York City and Los Angeles in August
2008 and will be released in five major cities in September.
We are asking all of our support groups and resource volunteers to find
out
where and when the movie will be playing in your area and please go
see it!
The fashion industry denies
the impact they have on youth and society in general. Companies such as like Revlon are trying to stop the
film and keep this message under wraps.
We need
your help to build interest in the film and get the message out. ANAD Applauds Documentary Film “America the Beautiful” For Raising
Awareness of Eating Disorders and Media Image Obsession."Considering that we're challenging an
industry that has been assaulting our self-esteem for a long time, this isn't
just a movie opening, it's a movement. It's how each and every one of us can say ENOUGH! The reason
I believe a movie about our unhealthy obsession with beauty is important is because
it really effects young girls.” Filmmaker Darryl Rogers
The film will be shown in Washington,
D.C. today September 10, 2008 at 3:00 pm
eastern time to Washington
legislators to help influence the passing of the mental health parity bill
that’s on the books. This bill will be
an important step in providing insurance coverage for eating disorders victims. Please contact your representatives to let
them know how important this issue is and encourage them to see the film and apply
its message.
