Chicago May 13th – Protest Ambercrombie & Fitch
Fox 32 News -My Fox Chicago coverage featuring Dr. Maria Rago, Exec. Vice President, ANAD Board of Directors
WGN – Press coverage of Ambercrombie & Fitch Protest
ABC News – Teens protest outside Chicago Ambercrombie and Fitch store
ABC News – Video: Kirstie Alley Slams Ambercrombie and Fitch
Abercrombie and Fitch CEO Mike Jeffries has recently come under fire for comments he made regarding the company’s exclusionary marketing strategy: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
Abercrombie and Fitch also refuses to sell plus sizes and Jeffries claims that they “want to market to cool, good-looking people. We don’t market to anyone other than that.”
ANAD is shocked and disappointed by these ignorant attitudes that perpetuate bullying and size discrimination in our society. It’s time that we let Abercrombie and Fitch know that this attitude is unacceptable!
Please join ANAD and Dr. Maria Rago in a protest and boycott of Abercrombie and Fitch in downtown Chicago. The protest willbe held on Monday, May 13th at 4:00pm in front of the Abercrombie and Fitch store at Water Tower Place on Michigan Avenue. Bring friends and come show your support for all those who have ever dealt with bullying, poor body image, or eating disorders. It’s time to talk back!